Back in 2006, the duo of Don Tapscott and Anthony D. Williams released the book Wikinomics. It was about how different groups and companies have used the power of wikinomics for greatness.

Wikinomics is using the spare time of a pile of people to do something massive, something that would ordinarily take months, if not years, to do, in a short amount of time.

Macrowikinomics picks up where the original book left off. It’s been four years and more things have come out using the Wikinomics formula.

The best one, by far, is the technology mentioned in the book’s cold open: Ushahidi.

Ushahidi was created by a person in Africa and got its first big test during the aftermath of the Haiti earthquake. It was a software, but it was more than a software. It made people come together to use it. It created a hub of activity overlaid on a map of the affected parts of Haiti. Using it people were able to figure out where people were, who was helping them, if any, and what barricades were in the way.

How did it work? People. People called in, other people translated it into languages the organizers could understand, and into the map it went.

It was a massive undertaking. Most, if not all, of the people involved in its use were volunteers helping emergency services and other NGOs find their way.

This is just one of many examples this book features regarding the many applications one can do using wikinomics.

Aside from a few outstanding examples, this book seems like a rehash of the previous book.

Official website


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